Attention!
We have our winners.
ThinkTV’s ongoing Attention campaign uses a range of very simple and entertaining 17 second videos to demonstrate how television holds viewers’ attention. (See our ads at bottom.)
We invited all New Zealand media agencies to show off their creativity, and make their own 17 second videos.
We were amazed by the results.
WINNER
Katerina Lo and Clio Ng of PHD NZ
Grabbed our attention and won the prize!
“What the…?!”
This very original and surprising entry impressed everyone with its high-quality imagery and storytelling. In just a few seconds it manages to create intrigue and suspense that grabs your attention and holds it. And it might make you think differently about kids party food.
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RUNNER UP
Meg Thomason and Tayler Gover of Dentsu NZ
Also deserve a special mention.
“The Drop”
There was only ever going to one winner, but we also want to call out this humorous and well-executed entry because it was a very close second. The dramatic vocal performance by the two ‘actors’ is particularly impressive.
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THE PRIZE
Katerina and Clio’s winning video will become part of ThinkTV's $1 million+ national television campaign on TVNZ, Sky and Sky Free. Which means their work will be seen by millions of New Zealanders for many months.
PLUS: They’ll be attracting a lot of attention for themselves. We’re telling the ad industry and marketers all about Katerina and Clio’s creativity. Stars are born!
Their prize also includes a December Auckland City Staycation including;
• Lunch at The Hotel Britomart
• One night’s accommodation at Park Hyatt.
• Tickets to J. Cole’s The Fall Off Tour at Spark Arena.
There’s more attention on TV.
It’s simple: Every second your audience keeps watching your ad makes it more likely your message and brand will stay in their heads. And people watch TV ads for longer. We’ve already been demonstrating that to New Zealand with three ads: Road Frog, Ice Cave and Egg cups. Our 17 sec winner will now be added to that list.
Think TV
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Still Watching (Egg Cups)
2026
Think TV
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Still Watching (Frog)
2026
Think TV
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Still Watching (Ice Cave)
2026
NB: The judges’ decision is final and no correspondence will be entered into.