There's more
attention on TV
Why advertise on television?
Putting television front and centre is one of the smartest things a modern marketer can do. This handy site explains why, starting with the big three...
1
Reach
Broadcast TV now reaches 1.8 million New Zealanders every day. Close to two-thirds of all adults watch it every week, and TV’s cost per thousand hasn’t increased in ten years. That’s why TV still leads the pack for cost-effective mass reach. Read more
Attention
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It seems obvious, but for your advertising to work, your audience has to actually look at it. And the number of seconds they spend doing that makes a massive difference to effectiveness. TV holds attention for longer than digital platforms, and leaves a lasting impression. Read more
Shared
3
People watch TV together. Ironically, social media is often a solo activity. In primetime, around 80% of people watching TV are watching with at least one other person. Shared viewing amplifies attention and emotional impact through social reinforcement, conversation, and shared experience.Read more
A whole magazine dedicated to television
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Fresh on Screen
417 new commercials debuted in January 2026 and 3 of them were ours. Take a peek.
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NZ Transport
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Booze Maths
2026
Think TV
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Still Watching (Frog)
2026
Think TV
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Still Watching (Egg Cups)
2026
Think TV
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Still Watching (Ice Cave)
2026
Killer Stats
Weekly time spent watching BVOD
Linear TV weekly reach
BVOD incremental reach in 18-39s
NZ TV audience measurement by Nielsen, Total TV, 2024, Adults 18+
Why TV?
Discover insights from industry experts and thought leaders.
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