Discover insights from industry experts and thought leaders.

New Zealand isn’t a smaller version of the US - and it’s time we stopped planning like it is.

And it's been the most effective advertising media for every one of those years, says James Hurman.

To drive growth, we must strengthen the brand, says Peter Field.

Popular opinion says television audiences are collapsing. But the data tells a different story. Amanda Wisniewski reports.

Attention is often left out of media channel decisions. Professor Karen Nelson-Field says paying less for low engagement is a false economy.

‘In real terms, what else costs less today than it did 10 years ago?’ asks Sharon Daly.

Goodman Fielder's CMO, Frankie Coulter, says that creative and entertaining content captivates audiences, leading to increased brand consideration and sales.

Frank Energy hits pause on brand ads – they worked too well driving new customers.

Groupthink results in faulty decision making. Commercial Communications Council CEO Simon Lendrum says many fall into that trap when it comes to TV.

Broadcast, linear, BVOD, SVOD – viewers don’t care. It’s Total TV that counts.

Key findings from Nielsen’s Total TV audience measurement – showcased here for the first time.

TV advertising uses an arcane vocabulary. For modern marketers, that's a problem.

The F word, the C word and the TV word all produce the same effect. Recommending TV sure isn’t easy these days, says Martin Yeoman – it’s like trying to herd sheep.

Squirrel took the plunge into TV with a national brand-building campaign in 2024. Here's how it turned out.

Hamish Scott-Knight looks into the great New ZealandTV opportunity. He begins with a cautionary tale.

Marketing tactics that work for smaller brands aren’t as effective for larger ones. Simon Bird, Chief Strategy & Measurement Officer at PHD, explains.

400,000 migrants have arrived in NZ since 2023. Marketers must build their brands with this audience.

Running campaigns over time increases their value. It's a proven phenomenon called Compound Creativity.

There is no better channel for creating brand love than TV.

TV is the only communications medium capable of uniting people through shared experience and creating social cohesion at scale.

Eight lessons from McKinsey on the value of TV advertising in tough times.

People 55+ are 23% of the population, but represent 60% of the wealth. For a lot of brands, not targeting them directly is a mistake.