Decoding broadcast babble
Behavioural Analytics
The practice of analyzing user behaviour to understand how users interact with digital content and ads
Behavioural Targeting
A method of targeting ads based on users' past behaviour, such as browsing history and previous interactions with ads
Bottom of Funnel
The stage in the customer journey where potential customers are highly qualified and ready to make a purchase, having moved beyond initial awareness and research
Brand Lift
An increase in user perception, brand awareness, or other brand metrics resulting from an ad campaign
Brand Safety
Measures taken to ensure that an ad does not appear in a context that could harm the advertiser's brand
Broadcast clock
Nielsen's broadcast day runs from 0200-0200 whereas some other services such as TVMap run 0600-3000
BVOD
Broadcaster Video on Demand
An example of AVOD but specific to TV broadcaster services
CDP
Customer Data Platform
A type of software that collects and organizes customer data from various sources into a unified customer database
Clean Room
See Data Clean Room
Click-to-Play
A video ad format that requires the user to click a play button to start the video
Clutter
The amount of ad units carried within a specific ad pod or across a period of time
Commercial minutage
The number of commercial minutes (per day or per zone) that appear on a channel or network
Commercial Share
The share of audience that a channel receives out of all commercial channels (ie: excluding the audience to channels which do not carry local advertising)
Commercial Weight
A measure of the total number of ratings received by one campaign
Companion Ad
A display ad that accompanies a video ad, providing additional branding or information
Completion Rate
A measure of the percentage of viewers who watch a video event (content or ad) to the end. Or conversely refers to the percentage of a video event that is viewed
Consolidated Ratings
Ratings that include live viewing, VOSDAL and time-shifted viewing up to 7 days post broadcast
Contextual Targeting
A method of targeting ads based on the content of a webpage, ensuring that the ad is relevant to the page's content
Conversion Rate
The percentage of users who complete a desired action, such as making a purchase, after clicking on an ad
Cord-Cutter
Someone who once subscribed to a pay TV service but has since cancelled
Cord-Never
Someone who has never subscribed to a pay TV service
Co-viewing
Additional viewers who watch content / commercials with the account holder
CPA
Cost per Acquisition
A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up
CPC
Cost per Click
System where an advertiser pays an agreed amount for each click on a link to their website
CPCV
Cost per Completed View