Decoding broadcast babble
CPM
Cost per Thousand
The cost to deliver 1,000 commercial impacts for a target audience
CPT
Cost per TARP
The cost to deliver commercial impacts to 1% of a target audience
Cross-Device Tracking
Technology that enables tracking a user across multiple devices, such as smartphones, tablets and connected TVs, to provide a unified view of user behaviour
Cross-Screen Advertising
Coordinated ad campaigns that run across multiple devices, such as TVs, computers and mobile devices
CTR
Click Through Rate
A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)
CTV
Connected TV
A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD
Customer Journey Mapping
The process of visualizing the path a customer takes from initial awareness to conversion and beyond
DAI
Dynamic Ad Insertion
Server-side video ad technology that allows the inserting of video ads into live and VOD content
Data Clean Room
A secure environment where multiple parties can analyze and match data without sharing raw data with each other
Dayparting
Scheduling ads to appear at specific times of the day
Digital native
A person who has grown up surrounded by and comfortable with digital technologies, typically born after 1980
DMP
Data Management Platform
A software platform used for collecting and managing data, primarily for digital marketing purposes
DSP
Demand Side Platform
A system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface
DTH
Direct to Home
In NZ this is via satellite. Can be Sky or Freeview
DTT
Digital Terrestrial Television
Method of transmitting digital television to viewers using land-based transmitters to a UHF aerial. Requires decoding at the user end via a box or a decoder integrated into the TV set. Requires line of sight and so unavailable in some areas
Duplication
The extent to which an audience to one network, channel or programme is also exposed to another competing unit
DVR
Digital Video Recorder
Video recording device with a hard drive
Effective Frequency
The minimum number of times a viewer must be exposed to a commercial to positively impact purchasing behaviour
Efficiency
The relationship of media cost to audience delivery
Engagement-Based Pricing
A pricing model where adertisers pay based on user engagement metrics, such as clicks or interactions, rather than impressions
Engagement Rate
A metric that measures the level of interaction users have with an ad, such as clicks, likes, shares or comments
EPG
Electronic Programme Guide
On-screen TV guide for broadcast channels. Usually carries synopsis and episode info
EVOD
Exclusive Video on Demand
Content VOD rights that are exclusive to a particular provider
FAST
Free Ad-Supported Streaming Television
Digital only channels that are programmed like broadcast channels. They are free and ad-supported
FIB
First in Break
The first advertisement in a commercial pod. Usually appears after a promo but if before it is called a True FIB