Decoding broadcast babble
In-Stream Ad
A video ad that plays before, during, or after streaming video content
Interactive Ad
An ad that encourages user interaction, such as clicking, swiping or playing a game
Interstitial Ad
A full-screen ad that appears between content pages or during natural breaks in the user experience
Inventory
The ad space available for sale on a publisher's broadcast channel, website or app
IP only homes
Households were all viewing is done over the internet. Households may have a physical television set but no access to broadcast TV ie: no sky subscription or UHF aerial to receive freeview
IPTV
Internet Protocol TV
TV delivered via the internet rather than using satellite or terrestrial methods
Latency
The amount of time it takes for data to reach one point to another. AKA lag or delay
Lead-in
The programme which immediately precedes another programme on the same channel
Lead-out
The programme which immediately follows another programme on the same channel
LIB
Last in Break
The last advetisement to appear in a commercial pod
Linear TV
Traditional broadcast television programming where content is scheduled and viewers watch what is being broadcast. May also refer to FAST channels
Live Streaming
Digital viewing that occurs at the same time as the broadcast transmission is occuring
Live viewing
Viewing which occurs at the same time as content is broadcast
Loading
The cost to access special ad units eg: FIB or LIB or the % of an ad unit relative to a 30 second spot
Log
A list of all the commercial which appear on a channel within a day
Lookalike Modelling
A process of identifying and targeting new users who resemble an advertiser's existing customers based on various data points
Make-good
Airtime offered FOC to compensate for under-performing paid airtime
Multi-channel home
A home that is able to receive satellite and digital terrestrial transmissions
Native advertising
A type of advertising that matches the form and function of the platform on which it appears
Non-Skippable Ad
A video ad format that must be watched before the desired content can be viewed
Off-peak
Content or commercials which appear outside of the peak timezone
Omnichannel Marketing
An approach that provides customers with a seamless experience across all channels and touchpoints, whether online or offline
OOH
Out of Home
Viewing which occurs outside of a peoplemeter home eg: a pub, and is therefore not captured in the TV audience numbers
OpenRTB
An open protocol for real-time bidding in online advertising
OTS
Opportunity to See
see Average Frequency