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TV Babble

Decoding broadcast babble

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OTT

Over the Top

Streaming media content delivered over the internet

Out-Stream Ad

A video ad that appears outside of video content, such as in an article or blog post

Overlay Ad

An ad that appears over the content being viewed, typically in a transparent layer

Overnight Ratings

Ratings which include both live and VOSDAL viewing

OzTAM

Body which manages and commercialises TV ratings in Australia. Owned by the major FTA networks; Seven, Nine, Ten

Panel

The people who reside in Nielsen Peoplemeter homes and contribute to TV audience ratings data

Peak

AKA Primetime

Viewing which occurs between 1800 and 2230

Penetration

The proportion of households subscribing to a pay TV service

Peoplemeter

Device used to measure TV ratings

PMP

Private Marketplace

A programmatic marketplace where deals are made directly between publishers and advertisers, often offering premium inventory

Pod

A group of commercials in a commercial break

Post Analysis

Analysis to determine the performance of a campaign relative to its goals. AKA Post Evaluation

Post Impression Activity

Actions taken by a user after viewing an ad, such as visiting a website or making a purchase

Potential

see Universe

Power Ratio

Share of revenue over share of audience. A PR of 1.00 would mean that audience and revenue share were aligned

PPV

Pay Per View

A system whereby payment is made for a single showing of a programme, eg: boxing match, AKA TVOD

Programmatic

The automated buying and selling of online advertsising space, often using AI and real-time bidding

Programmatic Direct

A type of programmatic advertising where ad space is bought directly from the publisher at a fixed price, bypassing auctions

Programmatic Guaranteed

A programmatic deal where the buyer and seller agree on a fixed number of impressions at a set price

PUTs

People Using TV

The percentage of individuals within a demographic who are watching TV at an given time during a given time period, usually all day or peak

PVOD

Premium Video on Demand

Premium VOD services where newer or premiere content is offered at higher price point for a short window

PVR

Personal Video Recorder

See DVR

Rating

See TARPs

Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

TV Advertising Glossary

Common TV Terms

thinktv.nz

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

Arianna

TV analysis software owned and operated by Nielsen

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD