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TV Babble

Decoding broadcast babble

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OTT

Over the Top

Streaming media content delivered over the internet

Out-Stream Ad

A video ad that appears outside of video content, such as in an article or blog post

Overlay Ad

An ad that appears over the content being viewed, typically in a transparent layer

Overnight Ratings

Ratings which include both live and VOSDAL viewing

OzTAM

Body which manages and commercialises TV ratings in Australia. Owned by the major FTA networks; Seven, Nine, Ten

Panel

The people who reside in Nielsen Peoplemeter homes and contribute to TV audience ratings data

Peak

AKA Primetime

Viewing which occurs between 1800 and 2230

Penetration

The proportion of households subscribing to a pay TV service

Peoplemeter

Device used to measure TV ratings

PMP

Private Marketplace

A programmatic marketplace where deals are made directly between publishers and advertisers, often offering premium inventory

Pod

A group of commercials in a commercial break

Post Analysis

Analysis to determine the performance of a campaign relative to its goals. AKA Post Evaluation

Post Impression Activity

Actions taken by a user after viewing an ad, such as visiting a website or making a purchase

Potential

see Universe

Power Ratio

Share of revenue over share of audience. A PR of 1.00 would mean that audience and revenue share were aligned

PPV

Pay Per View

A system whereby payment is made for a single showing of a programme, eg: boxing match, AKA TVOD

Programmatic

The automated buying and selling of online advertsising space, often using AI and real-time bidding

Programmatic Direct

A type of programmatic advertising where ad space is bought directly from the publisher at a fixed price, bypassing auctions

Programmatic Guaranteed

A programmatic deal where the buyer and seller agree on a fixed number of impressions at a set price

PUTs

People Using TV

The percentage of individuals within a demographic who are watching TV at an given time during a given time period, usually all day or peak

PVOD

Premium Video on Demand

Premium VOD services where newer or premiere content is offered at higher price point for a short window

PVR

Personal Video Recorder

See DVR

Rating

See TARPs

Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

TV Advertising Glossary

Common TV Terms

thinktv.nz

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

RPD

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

RTB

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Tags

A special code inserted into a web page or video stream to capture viewing

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly