Decoding broadcast babble
Retargeting
A form of online advertising that targets users who have previously visited a website or shown interest in a product
Rich Media
Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content
Road-Blocking
The scheduling of a specific commercial at the same time across multiple stations
RPD
Return Path Data
Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present
RTB
Real Time Bidding
A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load
SAP
Station Average Price
A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts
SD
Standard Definition
A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality
Second Party Data
Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company
Second Screen
A secondary device, such as a smartphone or tablet, used while watching TV
Share
Share of viewing
The percentage of the total viewing audience who are watching a given channel or programme
Simulcast
The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this
Skippable Ad
A video ad format that allows viewers to skip the ad after a few seconds
Smart TV
A TV set that is integrated with internet and web features, allowing for streaming apps and online content
SSP
Server Side Platform
A platform that enables publishers to sell their digital ad inventory programmatically
Staggercast
Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels
STB
Set Top Box
A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set
STLY
Same time last year
AKA SPLY (same period last year)
Streaming
Video which is transmitted over an IP network
Streaming meter
Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services
SVOD
Subscription Video on Demand
VOD services where a subscription provides access to a library of content
Tags
A special code inserted into a web page or video stream to capture viewing
TARP
Target Audience Rating Point
One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR
Third Party Data
Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources
Time-Shifted viewing
Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings
TMS
Tag Management System
A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly