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TV Babble

Decoding broadcast babble

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Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

RPD

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

RTB

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Tags

A special code inserted into a web page or video stream to capture viewing

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

TV Advertising Glossary

Common TV Terms

thinktv.nz

CPM

Cost per Thousand

The cost to deliver 1,000 commercial impacts for a target audience

CPT

Cost per TARP

The cost to deliver commercial impacts to 1% of a target audience

Cross-Device Tracking

Technology that enables tracking a user across multiple devices, such as smartphones, tablets and connected TVs, to provide a unified view of user behaviour

Cross-Screen Advertising

Coordinated ad campaigns that run across multiple devices, such as TVs, computers and mobile devices

CTR

Click Through Rate

A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)

CTV

Connected TV

A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD

Customer Journey Mapping

The process of visualizing the path a customer takes from initial awareness to conversion and beyond

DAI

Dynamic Ad Insertion

Server-side video ad technology that allows the inserting of video ads into live and VOD content

Data Clean Room

A secure environment where multiple parties can analyze and match data without sharing raw data with each other

Dayparting

Scheduling ads to appear at specific times of the day

Digital native

A person who has grown up surrounded by and comfortable with digital technologies, typically born after 1980

DMP

Data Management Platform

A software platform used for collecting and managing data, primarily for digital marketing purposes

DSP

Demand Side Platform

A system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface

DTH

Direct to Home

In NZ this is via satellite. Can be Sky or Freeview

DTT

Digital Terrestrial Television

Method of transmitting digital television to viewers using land-based transmitters to a UHF aerial. Requires decoding at the user end via a box or a decoder integrated into the TV set. Requires line of sight and so unavailable in some areas

Duplication

The extent to which an audience to one network, channel or programme is also exposed to another competing unit

DVR

Digital Video Recorder

Video recording device with a hard drive

Effective Frequency

The minimum number of times a viewer must be exposed to a commercial to positively impact purchasing behaviour

Efficiency

The relationship of media cost to audience delivery

Engagement-Based Pricing

A pricing model where adertisers pay based on user engagement metrics, such as clicks or interactions, rather than impressions

Engagement Rate

A metric that measures the level of interaction users have with an ad, such as clicks, likes, shares or comments

EPG

Electronic Programme Guide

On-screen TV guide for broadcast channels. Usually carries synopsis and episode info

EVOD

Exclusive Video on Demand

Content VOD rights that are exclusive to a particular provider

FAST

Free Ad-Supported Streaming Television

Digital only channels that are programmed like broadcast channels. They are free and ad-supported

FIB

First in Break

The first advertisement in a commercial pod. Usually appears after a promo but if before it is called a True FIB