Decoding broadcast babble

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

The scheduling of a specific commercial at the same time across multiple stations

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

A secondary device, such as a smartphone or tablet, used while watching TV

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

A video ad format that allows viewers to skip the ad after a few seconds

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

Same time last year

AKA SPLY (same period last year)

Video which is transmitted over an IP network

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

A special code inserted into a web page or video stream to capture viewing

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly