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TV Babble

Decoding broadcast babble

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Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

Arianna

TV analysis software owned and operated by Nielsen

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

TV Advertising Glossary

Common TV Terms

thinktv.nz

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

RPD

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

RTB

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Tags

A special code inserted into a web page or video stream to capture viewing

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly